Content Marketing Services Agency in Delhi

To ensure your company’s digital marketing efforts hit the bull’s eye, treating content with importance is necessary. It is not just enough to create compelling, relevant content in various forms (like e-books, text, video and blogs) to endorse your brand and its products.

It is also essential to ensure the content is marketed to reach the targeted audience in the apt ways.

As a leading content marketing agency in Delhi, DigiWebPlanet offers services to ensure your content reaches the target users and make them interested and engaged. We devise unique content marketing strategies for the client entities, after analysing brand niche and performing adequate research.

Our content marketing services help improve brand credibility and enhance the relationship with the customers.

Content marketing can be defined as a set of strategic marketing procedures to curate and channel relevant, valuable content with an aim to attract and retain target customers. It is a continuing process which is a part of the brand’s overall marketing strategy.

It is designed and deployed with an aim to engage the customers and motivate them to take specific actions which prove to be advantageous for the entity.

The content that is marketed can be of diverse types including static, multimedia and interactive. As a top digital content marketing agency in Delhi, we ensure your brand content aptly reaches the target audience.

Enhanced Site Traffic- Producing and channelizing relevant and fresh content will fetch more visitors to your brand online. This is applicable for both brand website and its social media profiles.

Enhanced Lead Generation- Content marketing is an affordable way to generate useful leads for your business. Using ebooks, blogs as lead magnets are helpful in this regard. Interactive content campaigns like online polls and quiz can also fetch more traffic, which paves the way for a lead generation.

Trust of the Target Audience- By giving away content that your brand’s target customers find useful for free can make them loyal to the brand. These content should not be overtly promotional but should contain things the recipients find useful. Distributing such videos and ebooks can cause the target buyers interested, and this will bring positive results. Client testimonial videos are good examples of this.

Better Search Engine Ranking- Your brand needs to be visible in search engine results to reach enough potential customers online. Effective Content marketing aids your brand to get higher ranking in web search results. This is because Google gives priority to websites with fresh and updated content.

More Followers/Fans in Social Media- Not all fans and followers of your brand’s social media profiles are scouring for big discounts always! The Facebook and Instagram profiles of your brand can also be used as effective channels for content marketing, apart from product or service promotion. Useful and fun videos can be used, or online polls can be conducted to engage the followers and visitors on such online platforms. Gradually, this can be used to develop an online community to create and expand a niche fan base.

SEO and content marketing is intricately related, and both are related to the success of your brand. When you focus on content marketing strategies, it has a direct and positive impact on SEO.

Content marketing strategies cover all online means to curate and channelize fresh and relevant content. This makes your brand website valuable from Google’s perspective. Blogs, webinars, videos and text generated and circulated consistently can improve search engine ranking.

As more relevant content is created and distributed online through various channels, it becomes indexed by Google. This has a positive impact on SEO ranking.

As relevant content is circulated through content marketing methods, it enhances the authority and credibility of your brand online. Your site content attracts more links and social media sharing also goes up. This has a positive result on web search ranking.

Engagement in stages of the customer journey- Content marketing agencies help your brand generate and circulate content that is effective in engaging the customers in specific stages of the customer journey. The content should be designed and delivered to the customers at each step including interest (ebooks, guides), consideration (videos, white papers) and purchase(demo videos, FAQ). This ensures the customers find your brand offerings and services enticing.

Capturing the attention of the customers- If your brand already has well crafted, relevant content for the target customers- that is great. However, the content has to reach the customers in the right ways at the right time. That is where Content marketing strategies come into the picture! An email campaign preceding product launch or YouTube viral video to engage customers can work well.

Content tweaking to suite delivery mode- Tweaking the content to suit tone and style of the final delivery channel (YouTube, Facebook or blog) is also important to capture the attention of the customers. Blog content can be lengthy, but the same is not true for Facebook posts, which should be more interactive.

We begin by analysing client company niche and its target buyers. This helps us chalk out a draft for the content marketing plan.

We take client ideas, inputs and utilise the expertise of our expert team to finalise a clear-cut content marketing strategy. We develop separate content marketing plans for various digital channels.

As Content Marketing and SEO are closely related, we keep focussing on search engine ranking prospects while developing a content strategy for the clients.

We analyse the results after deploying content marketing strategies and make tweaking to ensure the output meet the client expectations and needs.

We offer content marketing packages at wallet-friendly rates, and you can check this out. There is no hidden charge or unpleasant surprise involved.